
New York, NY - Terrified of earthquakes, LMM’s Sporty Girl takes to the floor while the other 3 hang on tight as an earthquake hits the East Coast! Biggest casualty for the girls was a Tasti-Freeze icecream cone…no 10 second rule could apply! Hope everyone else is doing okay…

Design Flip!
The front of our NYC Drawstring Bags has a playful New York City graphic and the back of the bag is a blank. While we didn’t design our LittleMissMatched bags for this, it didn’t take our creative followers long to figure out that if you flip it, you have a blank canvas to create whatever you want on the other side!

Right before we opened! Will it ever look this shiny again? :)
We have opened our latest addition to the LittleMissMatched family…our store at Burlington Mall in Massachusetts! And since LMM isn’t your ordinary retailer, we of course had to make our opening a bit…”out of the socks”!
Armed with bubbles, Mardi Gras beads and temporary tattoos, we greeted all of our new friends at the door for our Grand Opening weekend. Several days prior we had begun inviting people to participate in a Design-A-Sock contest…and the Grand Opening weekend meant it was voting time! The winning designer would receive an LMM goodie bag…and our only requirement was creativity. Our design contestants had encouraged friends and family to come into the store to vote for their favorites on Grand Opening weekend, so we got to meet lots of fresh faces and supporters!
Meanwhile throughout the day, with our Flipcam in hand, we filmed for our newest company-made film, “What Makes You…YOU?” This “sockumentary” will be a feel-good film showcasing answers to this simple question and it will debut Friday, October 21st, National “Rock Your Socks” Day! Kids of all ages (1-101!) were invited to share 15 seconds of their creative selves, and oh the fun answers we captured!
As the weekend came to a close, we celebrated its success, the friends we made and we are excited to see all that is in “store” for us!

As for the winner of our Sock Design contest…8 year old Destiny, inspired by the Boston Bruin’s recent Stanley Cup win, created the winning design and took home the cake…that is, the coveted LittleMissMatched goodie bag!!
Thanks to all for such great designs and keep rockin’ those socks Destiny!
July 17 - New York, NY. As
LittleMissMatched dolls prepare to make their big debut, we are catching them in their regular daily lives. And they’re just like us!

They do yoga!

They rock their shades!

They doodle and hydrate!

They bask in the sun!

They swim in tankinis!
STAY TUNED for more LMM Girl sightings, BUZZ & Fashion Scoop!